Wed, Mar 12, 2025

Elon Musk’s Starlink Partners with Airtel and Jio to Bring Satellite Internet to India

Technology
Sarah   J

Sarah J

Posted on Wed, Mar 12, 2025

4 min read

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In a surprising turn of events, Elon Musk’s Starlink has signed groundbreaking deals with two of India’s telecom giants, Bharti Airtel and Reliance Jio, to introduce satellite internet services to the world’s most populous country. Announced on March 11 and 12, 2025, respectively, these partnerships mark a significant shift in India’s digital landscape, promising to extend high-speed internet access to even the most remote regions. However, the rollout hinges on SpaceX, Starlink’s parent company, securing regulatory approvals from the Indian government—a process that has been in motion since 2022.


A Strategic Collaboration

The agreements with Airtel and Jio, India’s leading telecom operators, come after years of contention over spectrum allocation policies. Previously, both companies had clashed with Musk, advocating for auctions to ensure a level playing field with terrestrial networks, while Musk pushed for administrative allocation in line with global standards. In October 2024, the Indian government sided with Musk’s approach, paving the way for these unexpected collaborations.


Under the deals, Airtel and Jio will distribute Starlink devices through their extensive retail networks and online platforms, offering installation and customer support. Airtel aims to leverage Starlink’s satellite technology alongside its existing infrastructure to enhance coverage, particularly in rural areas. Gopal Vittal, Airtel’s managing director, emphasized the potential impact: “This collaboration enhances our ability to bring world-class high-speed broadband to even the most remote parts of India, ensuring reliable internet for every individual, business, and community.”


Jio, owned by billionaire Mukesh Ambani, echoed this sentiment. The company stated that the partnership would complement its JioFiber and JioAirFiber offerings, extending connectivity to challenging locations quickly and affordably. Mathew Oommen, Group CEO of Reliance Jio, noted, “Ensuring every Indian has access to affordable, high-speed broadband remains Jio’s top priority.”


Why This Matters for India

India, the world’s second-largest internet market, has over 950 million internet users as of 2025, yet nearly 450 million people—particularly in rural and remote areas—remain offline due to inadequate infrastructure. Starlink’s low Earth orbit (LEO) satellite constellation, currently comprising over 6,000 satellites, offers a solution by delivering internet directly from space, bypassing the need for extensive ground-based networks. With download speeds ranging from 50 to 200 Mbps (and plans to reach 300 Mbps soon), Starlink could bridge India’s digital divide, providing reliable connectivity for education, healthcare, and economic opportunities in underserved regions.


Challenges Ahead

Despite the optimism, several hurdles remain. Starlink’s entry into India is contingent on obtaining security clearance and operational licenses, a process delayed by national security concerns and data localization requirements. SpaceX has reportedly agreed to comply with India’s stringent regulations, but approval timelines remain uncertain.


Pricing is another critical factor. In global markets, Starlink’s standard kit costs around $599 (approximately ₹50,000), with monthly subscriptions ranging from $50 to $150 (₹4,200 to ₹12,600). In contrast, India’s mobile data is among the cheapest globally, with plans as low as ₹150 ($2) per month, and broadband ARPU (average revenue per user) sits between ₹400-600. To compete, Starlink may need to introduce an India-specific pricing model, potentially subsidized through partnerships with Airtel and Jio or government digital inclusion initiatives.


A Competitive Landscape

The deals also reshape India’s telecom dynamics. Jio and Airtel, fierce rivals, had previously aligned against Starlink, fearing its potential to disrupt their broadband and mobile customer bases. Jio, which invested $19 billion in airwave auctions, and Airtel, with its Eutelsat OneWeb partnership, now see strategic value in collaborating with Musk’s venture. Analysts suggest this move could accelerate satellite broadband adoption while allowing Jio and Airtel to maintain market dominance by integrating Starlink into their ecosystems.


Neil Shah of Counterpoint Research described it as “a win-win,” noting, “Starlink gains a foothold in India through local giants, while Jio and Airtel expand their reach without building costly satellite infrastructure from scratch.”


Musk’s Broader India Ambitions

These partnerships follow Elon Musk’s meeting with Indian Prime Minister Narendra Modi in Washington in February 2025, where space technology and innovation topped the agenda. Musk’s interest in India extends beyond Starlink—Tesla is also preparing to enter the market with its first showroom, though high import tariffs remain a sticking point. The Starlink deals signal a warming relationship between Musk and India, potentially easing regulatory pathways for his broader business ventures.


What’s Next?

As of March 12, 2025, Starlink awaits final authorization from India’s Department of Telecommunications and Home Ministry. If approved, consumers could soon access satellite internet through Airtel and Jio outlets, with initial rollouts likely targeting rural areas and businesses in need of reliable connectivity. Pricing and availability details remain speculative, but the partnerships hint at a tailored approach to suit India’s cost-sensitive market.


For now, the collaboration between Musk, Ambani, and Airtel’s Sunil Bharti Mittal represents a bold step toward a digitally connected India. Whether Starlink can overcome regulatory and affordability challenges will determine its success in transforming the nation’s internet landscape. One thing is clear: the race to connect India’s remaining 450 million offline citizens just gained a powerful new contender.

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Lloyds Banking Group Creates New IT Jobs in India: A Strategic Move in Digital Transformation

Lloyds Banking Group, one of the UK’s leading financial institutions, is making headlines with its latest strategic decision to relocate a significant portion of its IT workforce from the UK to India. This move, reported by Eastern Eye on March 7, 2025, reflects the bank’s ambitious £4 billion digital transformation plan, aimed at enhancing efficiency, cutting costs, and improving returns through digitization. Here’s a detailed look at this development, its implications, and the broader context surrounding it.Expansion in India: A Tech Hub in HyderabadLloyds is aggressively expanding its technology and data workforce in India, with a goal to employ 4,000 permanent staff in these fields by the end of 2025. This figure represents nearly half of the bank’s global engineering workforce, a clear indicator of the scale of this shift. The focal point of this expansion is a state-of-the-art technology center in Hyderabad, which opened in 2023. Located in Salarpuria Sattva Knowledge City in the HITEC City district, the center is already recruiting for roles such as full-stack engineers, cloud engineers, and quality engineers. These positions are critical to Lloyds’ ongoing IT transformation, which emphasizes modernizing infrastructure and delivering innovative digital solutions for its 27 million UK customers, including 21.5 million digitally active users.The Hyderabad facility is led by globally recognized technology leader Sirisha Voruganti, the Managing Director of Lloyds Technology Centre. With a background that includes being the first female Managing Director in technology for JP Morgan Chase in India, Sirisha brings expertise in IT architecture, data engineering, and fintech innovation. Her leadership is pivotal in harnessing India’s vast talent pool to drive Lloyds’ digital ambitions, while also promoting diversity and inclusion in tech roles.Job Cuts in the UK: A Controversial Trade-OffWhile Lloyds ramps up hiring in India, the bank is simultaneously reducing its UK-based IT workforce. In February 2025, approximately 6,000 UK IT employees were informed that their jobs were at risk as part of a skills review within the bank’s engineering job families. Lloyds plans to create 1,200 new high-skilled tech positions in the UK, but these roles will be filled through a competitive application process, meaning not all current employees will secure them. The bank has acknowledged that some UK workers will lose their jobs, though it has not disclosed the exact number of cuts.This decision has sparked criticism, notably from Mark Brown, General Secretary of Lloyds’ independent union, BTU. Brown labeled the move as “breathtaking hypocrisy,” arguing that it contradicts the bank’s stated purpose of “Helping Britain Prosper.” He urged Lloyds to invest in training UK-based IT specialists through apprenticeships rather than outsourcing jobs overseas.A £4 Billion Digital StrategyThe shift to India is part of a broader £4 billion investment strategy spearheaded by Lloyds’ CEO, Charlie Nunn. Announced as a cornerstone of the bank’s long-term growth plan, this initiative aims to transform Lloyds into a digital-first institution. The strategy includes modernizing technology architecture, enhancing customer experiences, and streamlining operations—all while reducing costs. The Hyderabad tech center, which complements Lloyds’ UK-based tech talent growth, is a key component of this vision. As Ron van Kemenade, Lloyds’ Group Chief Operating Officer, noted at the center’s opening in 2023, it marks “a pivotal moment in our overall transformation journey.”Industry Trends and PrecedentsLloyds is not alone in this approach. Other major UK banks, such as NatWest and Nationwide, have similarly shifted IT operations to India, capitalizing on the country’s skilled workforce and lower operational costs. This trend reflects a broader movement within the financial services sector to balance cost efficiency with technological advancement. For Lloyds, the move aligns with its goal of maintaining competitiveness in an ever-changing industry, where digital innovation is paramount.Leadership and Talent at Lloyds Technology CentreThe Hyderabad center boasts a robust leadership team driving its growth. 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Jaishankar’s UK and Ireland Visit 2025: Agenda, FTA Talks, and What to Expect

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India reduces poverty, debunks popular myth

India's recent strides in reducing extreme poverty to negligible levels, as highlighted in a 2025 article from The Economist titled "India has undermined a popular myth about development", mark a significant shift in global development narratives. This survey note delves into the data, policies, and implications, providing a comprehensive analysis for researchers, policymakers, and lay readers interested in development economics.Background and ContextThe article, published on February 27, 2025, and featured in the Finance & economics section of the March 1, 2025, print edition under the headline “Ploughing its own furrow,” suggests that India has challenged a popular myth about development. While the specific myth isn't detailed in accessible snippets, the context points to the notion that extreme poverty is persistent and difficult to eradicate in large, developing nations. This is supported by the article's mention that "extreme poverty in the country has dropped to negligible levels," aligning with broader discussions on India's poverty reduction trajectory.Defining Extreme PovertyExtreme poverty, as defined by the World Bank, is living on less than $2.15 per day in 2022 purchasing power parity (PPP) terms, reflecting severe deprivation in basic needs. This metric is crucial for international comparisons and tracking progress toward global development goals, such as the United Nations' Sustainable Development Goals.Data on Poverty ReductionHistorical data from the World Bank indicates that India's extreme poverty rate was 22.5% in 2011, affecting approximately 295 million people, and decreased to 10.2% by 2019, impacting about 140 million. More recent estimates, such as those from a 2024 Brookings Institution article titled "India eliminates extreme poverty", suggest that by 2025, official data confirms the elimination of extreme poverty, with the rate now negligible. This is further supported by the National Multidimensional Poverty Index: A Progress Review 2023 from the United Nations Development Programme, which reports that 135 million people escaped multidimensional poverty between 2015-16 and 2019-21, with rural areas seeing the fastest decline from 32.59% to 19.28% National Multidimensional Poverty Index: A Progress Review 2023.| Year  | Extreme Poverty Rate (%) | Estimated Population in Extreme Poverty (Millions) ||--------|--------------------------|------------------| 2011  | 22.5           | ~295                       || 2019  | 10.2           | ~140                       || 2025  | Negligible        | <1% (assumed based on recent reports)       |This table summarizes the trend, highlighting the significant reduction and the projected negligible levels by 2025, based on the Brookings claim.Factors Contributing to Poverty ReductionSeveral interrelated factors have driven India's success, as evidenced by various reports and government initiatives:1. Economic Growth and Structural Changes:  - India's GDP growth averaged 6-7% annually, driven by sectors like services (now nearly 50% of GDP, as per The India Forum in 2024) and technology, creating jobs and raising incomes. This growth, particularly post-1991 liberalization, has been crucial, though manufacturing's share remained stagnant, per Poverty in India Over the Last Decade.2. Government Policies and Programs:  - Infrastructure Investment: Enhanced roads, railways, and ports have improved connectivity, facilitating economic activity. The Economic Survey 2022-23 highlights significant investments in infrastructure Economic Survey 2022-23  - Social Safety Nets: The National Rural Employment Guarantee Act (NREGA) guarantees 100 days of wage employment to rural households, with over 5 billion person-days of employment generated since inception, according to government reports.  - Direct Benefit Transfers: Programs like the Pradhan Mantri Jan Dhan Yojana (PMJDY) have opened over 400 million bank accounts, reducing financial exclusion, as noted in the 2023 Economic Survey.3. Access to Basic Services:  - Electricity: The Saubhagya scheme aimed for universal electrification, with significant progress reported, improving productivity and living standards.  - Water and Sanitation: The Swachh Bharat Mission, launched in 2014, constructed over 100 million toilets, reducing open defecation and improving health outcomes, as per the 2023 Multidimensional Poverty Index report.  - Healthcare: The National Rural Health Mission expanded healthcare access, particularly in rural areas, contributing to reduced infant mortality and improved health indicators.4. Digitalization and Financial Inclusion: - Digital payment systems like the Unified Payments Interface (UPI) have revolutionized transactions, with over 40 billion transactions in 2023, enhancing economic participation. PMJDY's success in opening accounts has been pivotal, with data from the Reserve Bank of India showing increased banking penetration. Challenging the Popular MythThe popular myth that India has undermined appears to be the belief that extreme poverty is intractable in large, developing countries, often attributed to population size, diversity, and structural challenges. India's success, with a population of over 1.4 billion, challenges this assumption, suggesting that with targeted policies, even the most daunting development goals can be met.Additionally, it undermines the notion that development requires a specific governance model, such as autocracy, which some argue is necessary for rapid decision-making. India's democratic system, combined with a mixed economy, has shown that inclusive growth is possible, contradicting myths highlighted in discussions like *The Myth of Democratic Recession* from the Journal of Democracy in 2015 The Myth of Democratic Recession. This is an unexpected insight, as many global observers assumed only authoritarian regimes could achieve such rapid poverty reduction, as discussed in Democracy does not cause growth from the Brookings Institution in 2016.Controversies and ChallengesWhile the narrative is positive, controversies exist around poverty measurement methods. Some, like Poverty in India Over the Last Decade from The India Forum, caution that until unit-level data is analyzed, claims of eliminating extreme poverty may be premature, especially given data-related controversies around the National Statistical Organisation's surveys. Additionally, critics argue that the $2.15 poverty line might be too low, with Five myths about India's poverty from McKinsey in 2014 suggesting that 56% of Indians lack means for basic needs, challenging official rates Five myths about India's poverty.Implications for Global DevelopmentIndia's achievement serves as a model for other developing nations, particularly in demonstrating that democracy and mixed economies can drive poverty reduction. It also highlights the importance of inclusive policies, such as digitalization and financial inclusion, which can be adapted globally. As noted in India Overview: Development news, research, data from the World Bank in 2024, India's aspiration to achieve high-income status by 2047 will need to build on these gains, focusing on climate-resilient and inclusive growth India Overview: Development news, research, dataIndia's conquest of extreme poverty by 2025, reducing it to negligible levels, is a significant development breakthrough, challenging the myth of its persistence in large, developing countries. Driven by economic growth, government initiatives, and improved access to services, this success underscores the potential for diverse development paths. As global development discourse evolves, India's experience offers valuable lessons, emphasizing the need for tailored, inclusive strategies to build a more equitable world.---Join the exclusive network for leaders driving growth and partnerships in tech and science - www.startupeuropeindia.net
Sun, Mar 2, 2025
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